DoneGood was born out of the idea that this purchasing power could be harnessed and used to create good for people and the planet. Through aggregating data from ethical certifiers like Fair Trade and B Lab, as well as conducting research of their own, DoneGood discovers ethical brands and features them and their products on the DoneGood platforms. Schwarz says their goal is to “create a one-stop shop” where consumers can go to find an ethically-produced version of whatever it is they’re looking for. In the four years since DoneGood started, they’ve partnered with over 300 ethical brands and helped divert over $500,000 of consumer dollars to them.
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