Dressember 2024 Campaign Press Release
PRESS RELEASE
For Immediate Release
Dressember’s 12-Year Fight Against Human Trafficking Unites Advocates Worldwide, Raising $20M+
For 12 years, Dressember has harnessed the transformative power of fashion to fight human trafficking, raising over $20 million to date. By wearing a dress, tie, or dressing up, participants can join the movement throughout December or take part in 'Dressember For A Day' on December 11th. Advocates come together using their creative style as a prompt to raise awareness and funds to combat this wide-spread global crime through International Justice Mission’s (IJM) work.
The fashion-focused fight to end human trafficking has grown from a small, grassroots campaign to a major international movement uniting thousands of advocates. Since its inception, the movement has mobilized people in over 100 countries, raising millions in funds to rescue victims, restore survivors, and prevent exploitation.
This year, celebrities and influencers, including Grammy, Billboard Music Award, American Music Award winner singer and songwriter Lauren Daigle, and television series Love Is Blind’s Bliss Goytowski, among many others, will join the campaign.
Bliss Goytowski, season four Love Is Blind contestant, said, “Dressember empowers everyday people to leverage the power of collective action, so together we can make a lasting impact in the fight against human trafficking. I am able to make a difference in the lives of others in a fun, unique way that allows me also to bring my family and community into it, too.”
U.S. lifestyle brand Noonday Collection and women’s magazine Darling have also collaborated with Dressember to create the Marta and Rosario dress which will be sold through the end of December, and a portion of the proceeds will go to Dressember as part of the 2024 campaign. Each dress is paired with an artisan-made piece of Noonday jewelry and named to honor a brave survivor who is standing up against violence in her own community.
Anu George Canjanathoppil, IJM Canada CEO and Dressember advocate says, “Dressember is a bold declaration that what we wear can become a statement of justice. It’s a reminder that small, everyday choices can contribute to significant change. Dressember is not just about what you wear—it's about who you stand with and the justice you stand for. We disrupt the ordinary, sparking conversations that challenge the darkness of human trafficking and modern slavery. It’s a quiet yet profound rebellion—proof that small, intentional acts can stir the conscience of a world. Dressember reminds us that justice isn’t distant or abstract; it’s woven into the choices we make, the stories we tell, and the lives we stand beside.”
Blythe Hill, founder of Dressember, said, “Fashion is powerful—it communicates who we are and what we stand for. This movement is not just about what you wear, but what you’re willing to do to create change.
“There are so many ways for people to participate without spending an extra dime. Some people wear the same outfit for the whole month styled differently, others participate in clothing swaps with family and friends, while others shop secondhand at thrift or consignment stores. Dressember is about feeling empowered to make an impact however you can.”
Visit www.dressember.org/ to learn more about the Dressember movement and visit www.ijm.org to learn more about IJM’s impact.
ENDS
Notes to Editors
For further information, including additional photos and interviews with spokespeople, contact
Matthew Anns, Account Manager at Jersey Road
M: +44 (0)7706 314463
About Dressember
Dressember is a community of international advocates utilizing fashion and creativity to help end human trafficking by wearing a dress, tie or simply dressing up one, some or all 31 days of December through awareness building and fundraising. To date, over $20 million USD has been raised by over 280,000 advocates to combat this crime.
About IJM
International Justice Mission partners with local authorities in 33 program offices in 19 countries to combat slavery, violence against women and children and police abuse of power. IJM’s mission is to protect people in poverty from violence by rescuing victims, bringing criminals to justice, restoring survivors to safety and strength, and helping local law enforcement build a safe future that lasts.