Thank you for considering joining our Dressember 2024 campaign!
This webpage will equip you to share about Dressember on your platforms by answering some of our most received questions and providing more insight into the campaign. Watch our ‘Dressember in a minute’ video below to find out more. As always, our team is available to support you with anything you need.
If you’re committed to getting involved we would love to send you the Dressember dress as a gift as part of our influencer kit, which was developed in partnership with Noonday Collective – one of the world’s leading lifestyle brands empowering women – and Darling Magazine, an independent, quarterly women’s magazine whose mission is also to empower women.
Dressember in a Minute
Hi, I’m Blythe, founder of Dressember, a collaborative movement which leverages fashion and creativity to restore dignity to victims and survivors of human trafficking. What began as a fun and creative style challenge has transformed into a global movement and awareness campaign to end human trafficking. Today, it is estimated that approximately 50 million people are trapped in modern slavery.
Whether it’s for just one day in December or the full 31, we’re asking advocates to commit to dressing up to fight for the dignity and freedom of women, children and families worldwide who have been trafficked, using your creativity and voices to advocate and bring attention to the problem of human trafficking and our commitment to end it.
Since its founding in 2013, Dressember has rallied over 280,000 supporters in over 30 countries, raising over $20 million for global anti-trafficking work. The funds raised by Dressember advocates have supported International Justice Mission’s efforts to protect people in poverty from violence. As one of the largest and most influential anti-trafficking organizations in the world, IJM ensures that every dollar raised goes as far as possible to help protect people from trafficking, and partner with survivors on their journey of healing and restoration.
Dressember is more than a campaign, it’s a community, because together, we can do more. And we’d love you to join us in helping to end human trafficking. To find out how you can get involved, take part in Dressember for either a day or for all 31 days in December to help raise awareness or fundraise for Dressember.
Dressember For a Day
Don’t worry if you don’t feel you have time to advocate with us every day in December, why not advocate with us for a day instead! Create one (or more) posts on a day of your choosing and encourage your followers to take part in your campaign and become a member of your Dressember team. To talk about Dressember with your followers, write a post like the one below to drive engagement.
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“Dressember is a global movement utilizing fashion and creativity to combat human trafficking and protect people in poverty form violence. It equips us to fight for the dignity of all people, and our vision is a world where all people are free to live vibrant, autonomous lives. Over the last decade, over 280,000 supporters have raised $20 million to transform the lives of victims, survivors, and at-risk communities.”
If you’re interested in helping fundraise for Dressember for a day, it’s never been easier! Just go to Dressember.org/fundraise to create a fundraising campaign, and IJM will set up a fundraising URL for you that you can post/tag on your platforms. If you just want to invite your followers to raise awareness of Dressember then that’s great too!
You can use the text below to encourage your followers to engage with your Dressember posts
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“As we near the end of 2024, I invite you to stand with me today against the largest criminal enterprise in the world: human trafficking. According to the International Labor Organization, human trafficking is a $150 billion industry. Dressember is working to change this, and you can join me in this work. Clink the link (in my bio or on the post) to donate to my Dressember campaign or consider starting your own.”
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“Join my fight against human trafficking today by raising awareness of my Dressember campaign and share Dressember’s and my social media posts with your followers. I welcome you to join my Dressember team or encourage you to start your own today. It’s never too late to start!”
Dressember For All 31 Days
Advocate with us all month! You can post in a dress or tie every day throughout the December campaign. To communicate what you are doing and why to your followers, consider creating a post like the one below to announce your involvement.
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“I, along with thousands of others around the world, am committing to wearing a dress for the 31 days of December to raise awareness (and critical funding) for the fight against human trafficking. This challenge is an anti- trafficking campaign whose mission is to fight for the dignity of all people and end human trafficking and violence against people in poverty in our lifetime.”
If you’d be interested in helping fundraise for Dressember, it’s never been easier! Just go to Dressember.org/fundraise to create a fundraising campaign, and IJM will set up a fundraising URL for you that you can post/tag on your platforms. If you just want to invite your followers to raise awareness of Dressember then that’s great too!
You can use the text below to encourage your followers to engage with your Dressember posts.
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“As we near the end of 2024, I invite you to stand with me this December against the largest criminal enterprise in the world: human trafficking. According to the International Labor Organization, human trafficking is a $150 billion industry. Dressember is working to change this, and you can join me in this work. Clink the link (in my bio or on the post) to donate to my Dressember campaign.”
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“Join my fight against human trafficking this December by raising awareness of my Dressember campaign and share Dressember’s and my social media posts with your followers. I welcome you to join my Dressember team or encourage you to start your own this month. It’s never too late to start!”
Feel free to get creative with any and all of your posts, but here are a few ideas if you’re looking for content inspiration.
Want To Do More?
Talk to your family, friends, and colleagues about your Dressember campaign and encourage them to become part of your team and dress up in your social media posts, or ask if you can wear their dresses in your posts.
Tag and share content from Dressember’s platforms on your own and share the hashtag to help the campaign reach more people.
Collaborate your Instagram posts with Dressember’s platform to drive your audience to Dressember and raise further awareness of your posts.
Hashtags and mentions for your posts
To help your posts become part of our global movement, we’d love you to consider including these hashtags and mentions in your social media posts, whether you’re involved in Dressember throughout December or for only one day. Because together, we can do more. If you’re posting while wearing the dress be sure to tag Noonday Collective and Darling Magazine.
#dressember #fashion #style
#design #humantrafficking #endhumantrafficking
#humantraffickingawareness #humanrights
@dressember @ijm @noondaycollection
@darlingmagazine @nuuly @blythehill
Advocate FAQ
Below, we answer some of the most common questions about Dressember.
Don't see your question answered below? Visit our frequently asked questions page on our website.
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Nope, that’s what’s great about Dressember! Everyone is encouraged to make the challenge their own. Some people wear a different dress every day, some wear the same dress 31 days in a row, some choose to wear a suit and tie once or twice a week, and others choose to simply dress up! Whatever you feel comfortable committing to, the point is to get creative and express yourself while making a meaningful, sustainable impact on the world.
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Human trafficking is defined by the United Nations as the recruitment, transportation, transfer, harboring or receipt of people through force, fraud or deception, with the aim of exploiting them for profit. Men, women and children of all ages and from all backgrounds can become victims of this crime, which occurs in every region of the world. The traffickers often use violence or fraudulent employment agencies and fake promises of education and job opportunities to trick and coerce their victims. Throughout Asia and the Pacific, the number of people in modern slavery as a result of human trafficking is estimated as almost 30 million.
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You can follow Dressember and IJM on your favorite social channels! Each day in December, Dressember will post a statistic on Instagram which shed light on the prevalence of human trafficking and violence worldwide, aiming to educate advocates and share a hopeful message about what IJM is doing to end it. You can also check out IJM.ca and Dressember.ca for more in-depth information about the problem of human trafficking, solutions to end it, and opportunities to get you connected with more like-minded people with a passion for justice.
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Ethical fashion refers to clothing, accessories, and other items that are designed, produced, and distributed in a way that is environmentally and socially responsible, reducing harm to people and the planet. This can include everything from fair living wages and healthy working conditions for workers to animal welfare and reducing pollution. To help you find ethical products to use in your Dressember social media posts at a price that fits your budget, simply visit our Ethical Fashion Directory.
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In 2024, Dressember, Noonday Collection, and Darling Magazine have collaborated to create the Dressember Dress which influencers will receive along with an assortment of other accessories, including hats, necklaces, bracelets and wristlets. Influencers are encouraged to wear these throughout their social media posts but it is not a requirement for participation.
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All funds raised by Dressember advocates support International Justice Mission’s efforts to protect people in poverty from violence. As one of the largest and most influential anti-trafficking organizations in the world, IJM ensures that every dollar raised goes as far as possible to help protect people from trafficking, and partner with survivors on their journey of healing and restoration. To see how your fundraising helps to end human trafficking worldwide, visit our Survivors Stories page on our website.
Approved Assets and Resources
Let your community know you're advocating for Dressember and invite them to join you! Use the pre-made, customizable resources from our Fundraising Toolkit to announce your participation in the style challenge and help others join your Dressember team. Throughout December, use the Fundraising Graphics to educate your community, share Dressember’s impact and keep everyone updated on your fundraising progress.
